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What’s In A Name? Does Naming Your Portal Increase Intranet Adoption?

Having trouble with your Intranet portal’s adoption? We are always trying to find the best Intranet practices in order to create the ultimate portal that is actually used. In our search, we came across the idea of naming your organization’s portal in order to increase Intranet adoption.
 
Does this actually work?
 
The answer is both yes and no.
 
If your Intranet portal is not being used, chances are it’s because it doesn’t work effectively to solve big work problems for users. So simply slapping a name on your ineffective Intranet is a superficial, cosmetic change. If your portal still functions the same, naming it will not improve Intranet adoption. It is simply, “putting lipstick on a pig.”
 
Naming your Intranet is a worthwhile step if you are already planning to revamp and redesign the way your existing Intranet portal functions. Giving an Intranet portal a name has been shown to boost the possibility of successful adoption because it makes the Intranet memorable and relatable to users. But only if you approach the naming from a strategic standpoint. Here are a few tips to consider if your organization decides to name your Intranet portal.
 

Put considerable effort in the process.

 

Don’t just use something generic that you’ve looked up. Generic, random names lack that extra pizazz that attracts users and fail to establish a sense of community. Dana Leeson, Digital Workplace Architect at BSI and co-founder of The IC Crowd, says “An Intranet name should resonate with the organization and people. A name should never come from a list you’ve googled.”

 

Make your users part of the process.

 

Holding a naming contest generates support and user investment. Your organization can put a call out to users for suggestions and then have them vote on the top 3. Remember to set guidelines so names are still in line with the vision of the company. Doing it this way still maintains control for those in charge of the project, while giving the user a sense of ownership over the name.

 

Give your Intranet an identity.

 

Creating a persona for your Intranet has been shown to boost user engagement. Like Ragan.com puts it, “employees will look to your Intranet as a colleague who has all the information they need.” That way, your Intranet becomes something that people choose to use rather than something that is forced upon them.

 

Incorporate the values of the company.

 

Consider if and how the name fits within your company. Is it too formal or too casual for the culture? Does it relate to the purpose of your organization? Are the values of your company incorporated? A good example is the company Aukland Transport, who provide transportation services. They named their Intranet the Engine Room.

 

Make sure it makes sense.

 

This is especially important if you are a global company and have different locations. Does the name have different meanings in your different locations? Will it translate well to international locations?

 

Get feedback.

 

Communication is important during every step of the process. But once the Intranet portal is launched, get feedback from users to measure adoption and attitude towards the new name. This is a good practice for all aspects of your Intranet as well, to make sure it does what it is meant to do.

 
 
Naming your portal can be a useful tool to increase Intranet adoption. But only when your organization is already launching a newly revamped Intranet. Any other time is only changing the cosmetics, without addressing the actual problem. You can read more about how to have a great functioning Intranet portal here.
 
Did you just recently give your Intranet portal a name? Let us know in the comments what you chose!

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