how to improve your workplace communication platform

How to Improve Your Workplace Communication Platform

A workplace communication platform is important and is a major focus among companies. However sometimes it can slip between the cracks.
George Bernard Shaw said that “The single biggest problem in communication is the illusion that it has taken place.” Bad communication is costly. Miscommunication costs a business $26,000 per employee per year. At 1000 employees, that’s 26 million dollars a year. But that’s not all, 96%of CEO’s have determined that poor collaboration and communication is the primary cause of workplace failure (Salesforce). And, 48% of employees say they regularly receive confusing directions leading to an average of 40 minutes of lost production per day.  That translates to more than an entire month’s productivity lost each year (HR Magazine Poll).
You can prevent miscommunication within your company by establishing an effective communication platform that allows your users to collaborate and connect with each other successfully. Here are 3 critical steps to keep in mind, whether you are just creating your platform or revamping your current one.

1) Establish a Central Hub.

communication platform
Imagine communication as a wheel in motion. A wheel cannot function properly, if there is no central metal hub holding everything together. In the same way your business needs a hub that communication revolves around. An Intranet portal makes a great central hub if it functions effectively as a virtual office environment. Its should be a place where all collaboration can begin, and allow users to connect on three different levels: global, local, and personal.


2) Create Clear Communication Channels.

communication platform

Let’s continue with the wheel metaphor and compare the spokes on a wheel to communication channels. These channels allow messages to go in and out from the hub to the intended targets. There are 2 types of channels your organization should have: Multi-Trafficked Channels: groups of people getting the same targeted message, with interactivity allowing messages to go both ways. One-way Channels: mostly CEO blogs or leadership messages, which allows for communicating the company brand and vision.


3) Measure the success of your messaging.

communication platform
Back the wheel metaphor.  Wheels need the occasional tune up from time to time, to ensure that everything is working as it should. Communication platforms need the occasional tune up too. Make sure you have the tools you need to get real time analytics about the precision of your messages and Intranet adoption, as well as real-time feedback from users. Take advantage of this data to use method and systems that resonate with users in order to empower them.
So what are you waiting for? Let’s build the ultimate communication platform together. Sign up for a free demo of our SharePoint/O365 Intranet Solution today!


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