Three C's of Digital Transformation

The Three C’s of Digital Transformation

In a recent blog post, we outlined questions to ask yourself when choosing new technology in order to get the most out of your digital transformation and connect with others effectively (You can find that post here). Because lets face it, improving the way we connect is what digital transformation is all about.
But it’s not the only thing.
In fact, when it comes down to it, digital transformation is really about 3 things. Connecting (as previously discussed), communicating and collaborating. We like to call this trifecta, the Three C’s of Digital Transformation. Digital transformation is all about how you leverage technology to improve how your organization connects, communicates and collaborates.
Why is this important? It is useful to always have the Three C’s in the back of your mind as you undergo, and continue to undergo, digital transformation. It can serve as a checks and balances system to make sure your organization is headed in the right direction. If, at any point, you feel that the steps you are taking do not improve any of the Three C’s, then it’s time to stop and rethink.
Here is a quick, handy guide to the Three C’s of Digital Transformation, to keep in your back pocket.


First, let’s tackle connecting. Digital transformation is all about utilizing technology to allow users to connect and gain insight from one another. Whatever the steps you are taking to undergo digital transformation, make sure these 3 types of connections are being fostered and supported:

  1. Interpersonal connections: Involves 2 or more people and can be face-to-face connections or through messages or other means.
  2. Intrapersonal connections: An individual’s connection with their own self and their internal use of language and thought.
  3. Customer connections: Any sort of interaction between a customer and an organization



Digital transformation is also about streamlining communication and making it easier to distribute information across multiple channels and to the right audience. Make sure to establish a central communication hub during your digital transformation, if you don’t already have one. And make sure that it supports these 2 important types of communication channels:

  1. Multi-trafficked channels: Where groups of people are getting the same, targeted message with interactivity allowing messages to be sent back and forth.
  2. One way channels: Usually CEO blogs, company alerts, leadership messages, etc that allow the communication of the company brand and vision. There is no interactivity, and as the name suggests, the communication is only one-way.



Lastly, digital transformation is a way to leverage technology to enhance your users’ ability to collaborate intuitively and seamlessly. Simply put, it gives your employees the tools they need to improve how they work together. This becomes increasingly important as the landscape of work begins to change and more employees work remotely. Therefore, it is imperative that your digital transformation supports user ability to collaborate (from anywhere) on 3 different levels:

  1. Global level: This is essentially collaboration between leadership and users, within the organization and across national and international locations. It involves top down communication, connecting all users to the vision and leadership of the company.
  2. Local level: Collaboration on a local level is between team members and between departments. It should grant users quick access to their colleagues and allow streamlined exchanges of information.
  3. Personal level: This is strictly the user’s own individual tasks. They should have the support they need to solve big work problems. Also, work process should be simplified and users should have access to materials and tools that inform their work.


To find out more information on digital transformation, check out this SlideShare!


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